We’re Karla and Tom, Founders of RoverTreks.com and freelance travel and destination writers based out of the Savannah, Georgia area, USA. We say “out of” because we travel worldwide throughout each year.
We’re retired executives with 60+ years of public and private sector experience between us. In the past, we spent a lot of time in the media as analysts, commentators, and publishers of content for television, radio, and print media about a wide range public policy issues. Now we enjoy highlighting the achievements of others through our travel-destination stories.
As executives, we bring a strategic perspective to our work. As writers, we look for the compelling story everywhere we go and document our work with interviews, recordings, videos, and stunning photography.
Let us help you build your brand via our network of 2+ million online readers
Baby boomers and nomadic travelers are our target audience. Our experience is boomers and nomads of all ages are active crisscrossing the globe. We make this assessment based on our international travel 300 days a year.
Our readers and social media viewers span ages 20-70. The percentage of male and female viewers varies by social media platform split between 47-53%. Readership is worldwide on all continents. One-half of our viewers are in the United States and British Commonwealth countries with the remaining in various continents.
Our readers display an interest in these topical categories: travel, safaris, city sightseeing, street art, expat living, nomadic travel, RV’ing, motorcycling, fine art photography, street photography, hotels and Airbnb, food and restaurants. We find anything we post in video and color photo close-ups of food invokes the largest response.
Social Media – Syndication Reach
Everything we publish, whether in print or online, reaches about 2 million viewers worldwide. That’s because our social media posts connect with syndicated outlet’s online, local Convention and Visitors Bureaus, Destination Management Organizations, and other media.
Here's where you can find us online:
Work with us
Once in a while, we accept sponsored trips that align with the interests of our audience and objectives. Our work ethic stems from our upbringing: do a job right the first time, on time, every time, deliver more than is promised, and to not call an assignment complete until it's done and done right.
One trip usually generates at least three and as many as a dozen published pieces on the Internet or in print. We also tag snapshots of our findings in the form of photos, videos, and quick posts to your social media accounts while on press trips. Our stories and social media posts are rebroadcast via many outlets including our travel journalist association network contacts.
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